Tailored strategy, from planning to execution.
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Degree in Marketing from Belas Artes, with international experience across the United States, Brazil, France and Morocco.
I work across brand strategy, marketing, partnerships and execution.
I help founders and brands define their positioning, communicate it clearly and grow with structure, one step at a time.
My background includes brand strategy, brand experience, influencer strategy, personal branding, campaigns and partnerships.
Based in the U.S., I work with brands that want to grow with direction and consistency.
Positioning, personal branding and communication pillars, backed by market and competitor research.
Social media strategy, scripts, campaign and launch concepts, and performance review.
Influencer research and outreach, gifting, collaborations, events and brand activations.
Priority planning, meetings and follow-up, keeping content, partnerships and events aligned.
Each client receives a different combination of these services. Additional productions and deliverables depend on the agreed scope.
Research and coordination to identify creators, events and collaborations that fit the brand.
Positioning and content that connect personal visibility to the business.
Every partnership starts with strategy, research and alignment — and continues with relationship and follow-up.
My work is tailored to each client. There is no ready-made formula, because every brand is at a different moment, with its own needs, challenges and goals.
First, I understand where the client is, where they want to go and what needs to be the priority. From there, we build a clear direction and move forward strategically, one step at a time.
I also follow the execution, helping turn strategy into action and making sure growth comes with the structure needed to sustain it.
I learn the business, the audience and what needs to be the priority.
I define a clear direction: positioning, actions and who does what.
I move one step at a time and keep content, partners and events moving together.
Together, we review what worked and adjust the next steps.
Brand positioning, marketing, content and partnerships — from the initial direction to the way a brand shows up in the real world.
Turning flowers into a complete gifting experience.
I developed the brand direction and customer touchpoints to create a more cohesive experience — from visual communication and packaging to printed materials and presentation.
My roleBrand Direction · Customer Experience · Creative Direction · Brand Touchpoints
Building a skincare brand beyond the product.
A launch concept designed around positioning, content, creator relationships, gifting, partnerships and brand experiences — connecting the brand with the right audience across multiple touchpoints.
My rolePositioning · Campaign Strategy · Creator Strategy · Partnerships · Gifting · Brand Experiences
From positioning to everyday content.
An activewear concept built around Move With Intention — translating one clear brand idea into launch direction, social content, digital touchpoints and an everyday lifestyle narrative.
My roleBrand Positioning · Launch Strategy · Content Direction · Social Strategy · Creative Direction
Helping women take back their paths, their dreams and their independence.
A social-impact initiative created for women rebuilding their lives after motherhood, years dedicated to family, or difficult relationships — helping them reconnect with education, work, independence and their own ambitions.
The ideaShe didn’t lose her potential. She stopped seeing it.
The Woman Blue turns that idea into a community, campaigns and experiences designed to help women recognize themselves again and take their next step.
My roleBrand Strategy · Positioning · Campaign Strategy · Community Concept · Partnerships
A vision built for the long term.
Strategy, positioning and opportunities designed not only for where the brand is today, but for where it wants to go.
Tell me where your brand is and where you want it to go.
info@camilarocha.com